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Promotional products are branded products that feature a logo, slogan or message that is used by a company or organization to enhance their marketing efforts. They are usually given away and kept by the recipient delivering the advertiser's message for a long period of time. They are also used internally to foster an employee's company identity and to reward them for outstanding performance.
Promotional products are proven to be an effective marketing strategy by reaching a targeted number of people with a greater lasting impression than other forms of advertising. Customers view businesses that gave them promotional products more favorably and tend to have a more favorable impression of the company after receiving the branded item. A typical person in the United States own an average of 10 promotional items.
Usefulness is the key to Promotional Products
Customers want products that are, first and foremost, useful to them. The most useful items and items that are kept the longest by customers are:
Promotional Product Categories by Usage %
29.1%
24.1%
10.5%
7%
7%
5.3%
4.7%
4.4%
4.3%
4%
How are Promotional Products used by %
17.84%
12.14%
9.7%
8.76%
6.92%
6.91%
6.53%
5.63%
5.46%
4.99%
3.61%
3.39%
1.21%
1.13%
Let Bloom Marketing Concepts work with you to figure out the best products to reach the most potential customers.